Product Photography for E-Commerce: The Complete Blueprint

In the world of e-commerce, your product photos are your salespeople. They need to be clear, compelling, and consistent. A well-photographed product can be the difference between a sale and a scroll.

The Essential Setup

You don't need a massive studio to shoot great product photos. A clean backdrop, consistent lighting, and attention to detail are far more important than expensive equipment.

Lighting for Products

• Use diffused light to minimize harsh reflections
• Consider a light tent for highly reflective products
• Side lighting reveals texture and dimension
• Be consistent across all product shots

“The best product photo is one where the customer can almost feel the item in their hands.”

— Ashwinder Sethi

The Hero Shot

Every product needs a hero shot – the primary image that captures attention. This should be shot at an angle that best represents the product, with lighting that highlights its key features.

Consistency is key in e-commerce photography. Establish a style guide and stick to it. Your customers should recognize your brand through your product images alone.